Customer Mobile 4.0 is the 4th version of the consumer application of Bytemark Inc. It's a mobile application that allows users to buy their tickets in their smartphones. Each mobile application is rebranded to every single client, with a set of features chosen by the client according to the organization needs.
This project displays the design framework that was created in order to be reactive to the needs of every transit organization. This meant having to understand all the patterns associated to transit organizations, map every single element of the mobile applications into a logical and ruled theming configuration file. Besides having to tackle this extremely complex problems we needed to re-design and update the UI from the current version at that time, the version 2.0, which was dated from iOS 6 and was not designed with a UCD approach.
All the designs that were done, regarding how the UI and the UX should be built, was based on a user base of hundreds of thousands of active users. Extensive research, user testing, interviews and prototypes were created to reach the goal.
The Customer Mobile 4.0 had +120 different UI states and components.