When I joined Dixons Carphone, the group was going through a digital transformation. This project consisted into bringing the experience and knowledge of a company that Dixons Carphone had acquired called Simplify Digital. The purpose was to create a guided and informed experience for customers looking to switch broadband across the UK.
Extensive research was done in order to analyze the existing problem in market regarding the whole swicthing experience in order to create a tailored service to every user. This involved surveys to hundreds of customers, stakeholder interviews, competitor analysis, the creation of personas, empathy maps, user journeys, usablity testing, and post-production analysis of the deployed solution.
While this project was on-going, the idea to create an omnichannel design system, that could support all experiences and products across the whole group was being discussed and approved. I later become the lead designer and contributor on this project. The OMNI design system.
The MVP version is live on the Carphone Warehouse website