Hi ✋ , I'm Pedro, a Design Leader with 10+ years of experience, currently living in London, UK. I'm currently a Lead UX Designer at Elsevier, managing an incredibly talented team of designers doing some of the most innovative work in the area of Research Tech.
✈️ A little about me
I've been building and managing design teams for the last 5 years of my career. I've built design teams from scratch, hired +60 designers across dozens of design teams and 3 organisations. I am now focused on building design orgs and helping design teams become more effective and impactful at a business level.

As a design leader I deeply care about the people I work with. I believe there is a massive difference between being a manager and being a leader. I also believe that it is a balance of both. There are times to inspire and there are times to resolve conflicts. I'm deeply interested in people management and becoming a reliable and dependable leader for those that I have the privilege to work with.

I also help startups in their design process, and coach other designers on how to become successful design leaders. On occasion I write on topics such as design leadership, design systems and design ops. I've also started to publicly speak more with my first talk at the RELX UX Summit 2019.
As a designer I'm passionate about solving complex problems by creating simple solutions based on solid and grounded research that address the user needs and solve actual problems.

During my +10 years career as a UX designer I have designed and shipped multiple products, from consumer to enterprise, that are used nowadays by millions of users across the world.

My career has taken me across 2 continents and 4 different countries. I've worked as a designer in Lisbon (2010 - 2014), New York (2014 - 2016), Edinburgh (2016 - 2017) and now London (2017 - Present). These cultural experiences have helped shape my vision as a designer and as a leader. So in my free time you will find me traveling and experiencing new cultures and documenting this journey.
Lead UX Designer at Elsevier in London, UK since July 2018

Senior UX Designer at Dixons Carphone in London, UK, from September 2017 till June 2018

Lead Product Designer at Bytemark in New York, USA from January 2015 till September 2018

Design Lead at Weclipse in Lisbon, Portugal from December 2013 till July 2014

Founder & Creative Director at WildFlow in Lisbon, Portugal from April 2012 till May 2014

Co-Founder & Head of Design at WiRide in Lisbon, Portugal from November 2012 till November 2013

Freelance Product Designer in Lisbon, Portugal from January 2010 till April 2012
Other things
Speaker at RELX UX Summit 2019
Writer on Medium
Creator in Etsy
Co-Founder of BEVENTURA Group, an e-commerce Group
Winner of the Lisbon Big Apps 2013
Success Case at Instituto Superior Técnico Lisbon
⭐ Featured articles